GOALS. WE THRIVE ON THEM.
Our main mission is to provide a high quality solution that allows athletes of all abilities to improve performance; to provide customers with a first-class service experience that includes programming support, education and motivation.
In 2017, a magazine article was published detailing the rigorous and demanding training that Team America’s Cup was asking of its sailors, all with the goal of turning them into elite athletes. Fitness Professional, Todd Person, was moved and inspired by the article. At the time, Todd was noticing a shift in the fitness industry, as more emphasis was being placed on body weight training and HIIT style workouts using minimal equipment.
It was at this point that the conceptualization of a product that could provide both high intensity training opportunities, as well as serve as a versatile body weight driven piece of equipment started to flourish.
Todd began to imagine a system that would captivate both the user and the fitness industry with an effective and unparalleled experience. Todd shared his vision with longtime family friends, Brian Minkler and his father Dennis. With Dennis being a talented, creative craftsman, and Brian being a fitness enthusiast with an education in business and finance, a dynamic partnership was formed.
The production began in the Minklers’ garage, as father and son worked together to bring Todd’s vision to life. As the first prototypes were created and tested, the team fine-tuned details and made adjustments resulting in the durable, versatile, sleek product the HIITAXLE is today.